Change Your Perspective

In the not-so-distant past, amateur photographs were sufficient to attract prospective property owners. In 2019, however, with the continued rise of social media and our reliance on the constantly interconnected threads of the internet, that is no longer an option. The fact of the matter is that the vast majority of prospective property owners initiate their search over the internet; 90% of people, according to recent statistics. In this world dominated by visual stimuli, professional photography and presentation becomes ever more important.

Drone technology is continuously evolving, and with it comes an opportunity to provide your customers with a fresh new perspective. Perspective is important. Even a slight shift can result in a completely different interpretation of what you’re trying to portray.

• According to a study by the Center for REALTOR Development (CRD), properties that utilize professional photographers sell 32% faster than those that do not. Furthermore, properties over $200,000 that include professional photographs as a part of their listing sell for, on average, $3,000 – $11,000 more.

• A survey conducted by the Center for REALTOR Development (CRD) found that 87% of homebuyers that search for property online found the photographs to be the most useful feature. Additionally, a scientific study conducted by Old Dominion University found that 95.1% of homebuyers first consider the real estate photography section of any given listing.

The above statistics are compounded when considering professional aerial photographs and videos. Due to the fresh, unique perspective that drone footage provides, it immediately captures the attention of your audience.

If you are serious about maximizing efficiency by reducing the listing period of your property, maximizing your sale price, and standing apart from the crowd, add drone footage to your real estate repertoire. Contact Aether Aerial Media today and let us show you just how easy it is.